We are 360 Communications and we represent Smoking Words

It has been an exciting opening week here at 360Communications. We have been assigned to run the public relations campaign for the nonprofit organization Smoking Words, an organization fighting for Louisiana State University to be a tobacco-free campus. Smoking Words was founded at LSU in 2000 by mass communication professor Judith Sylvester. We have meetings set up and are excited to get the ball rolling on this campaign.

Dr. Sylvester envisions Smoking Words to be a student-run organization; that will be one of our bigger challenges. Our first goal will be to spread the word amongst students about the organization itself and also ways to get involved. We plan on initially implementing a high profile student-friendly campaign on LSU’s campus to create some buzz about Smoking Words. Once we meet our student involvement goals, we will then spread the cause beyond LSU.

We consider the already monumental effort behind creating smoke free campuses an advantage to us. There are over one thousand of non-smoking campuses in the United States today. Seven of which are in Louisiana which puts LSU behind the curve. It is our duty to put this issue in the forefront of students’ minds. It is great to be working for an organization that has the best interest of everyone at LSU at heart. The goal is to create a healthier campus and student body for everyone. It is an honor to be commandeering the evolution of a richer and healthier campus and student body at LSU. Keep checking our blog for more updates throughout the campaign, you will definitely want to stay in the loop with Smoking Words. You should also like us on Facebook to get updates from our campaign as we go.

We promise to provide plenty of content for you all once the campaign gains more steam. Next week we are beginning the research process which will surely provides us with a plethora of blog-able materials. Have a great weekend everybody, from everyone at 360Communications and Smoking Words.

 

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Posted on January 30, 2013, in Uncategorized and tagged , , , . Bookmark the permalink. 5 Comments.

  1. Last semester I had the pleasure of working with SmokingWords, so I completely understand your concerns and struggles. SmokingWords has been around for 13 years, and only a small percentage of LSU students know the organization exists. Visibility was a huge struggle for us, and I’m sure your group has had some of the same problems.

    Dr. Sylvester wants SmokingWords to be a student-run organization, but that is difficult when students don’t know about the organization or its vision for the LSU campus. Dr. Sylvester also serves as head of the organization. Students are more likely to become involved in the organization if it is run by other students. This will give students the opportunity to work alongside their peers. As a result LSU students will be able to give back to their university and leave a legacy that lasts long after graduation.

    Our primary goal was educating the LSU student body about the dangers of secondhand smoke. We used the SmokingWords social media accounts to change the false perception that secondhand smoke is harmless. We tried to utilize social media to reach our target audience of college students.

    This semester I am working with Fellowship Church’s South Ascension campus. Our campaign also involves increasing the visibility of Fellowship Church in its community. Our goal is to help Fellowship Church establish a positive reputation in the Ascension Parish community. We are going to create various deliverables to promote the church, and we will also be hosting a teacher appreciation event that will bring Fellowship Church members and Ascension Parish educators together.

    For more information on SmokingWords check out the website (http://fellowshipchurch.cc), Facebook (http://www.facebook.com/pages/Fellowship-Church-in-Ascension-Parish/128277533874683) or Red Stick PR’s blog (http://redstickpr.wordpress.com). For more information on me check out my blog (http://kyleighquiroga.wordpress.com) or Twitter (@KyleighNicole_). Good luck with the rest of your campaign.

  2. Last semester I had the pleasure of working with SmokingWords, so I completely understand your concerns and struggles. SmokingWords has been around for 13 years, and only a small percentage of LSU students know the organization exists. Visibility was a huge struggle for us, and I’m sure your group has had some of the same problems.

    Dr. Sylvester wants SmokingWords to be a student-run organization, but that is difficult when students don’t know about the organization or its vision for the LSU campus. Dr. Sylvester also serves as head of the organization. Students are more likely to become involved in the organization if it is run by other students. This will give students the opportunity to work alongside their peers. As a result LSU students will be able to give back to their university and leave a legacy that lasts long after graduation.

    Our primary goal was educating the LSU student body about the dangers of secondhand smoke. We used the SmokingWords social media accounts to change the false perception that secondhand smoke is harmless. We tried to utilize social media to reach our target audience of college students.

    This semester I am working with Fellowship Church’s South Ascension campus. Our campaign also involves increasing the visibility of Fellowship Church in its community. Our goal is to help Fellowship Church establish a positive reputation in the Ascension Parish community. We are going to create various deliverables to promote the church, and we will also be hosting a teacher appreciation event that will bring Fellowship Church members and Ascension Parish educators together.

    For more information on Fellowship Church check out the website (http://fellowshipchurch.cc), Facebook (http://www.facebook.com/pages/Fellowship-Church-in-Ascension-Parish/128277533874683) or Red Stick PR’s blog (http://redstickpr.wordpress.com). For more information on me check out my blog (http://kyleighquiroga.wordpress.com) or Twitter (@KyleighNicole_). Good luck with the rest of your campaign.

  3. The SmokingWords campaign seems very interesting and fun. Sometime a challenge can force us to use creativity in way we never thought imaginable. Although the number of smokers has decreased in the past decade, there is still a large percentage of smokers on LSU’s campus. Many of the smokers I know smoke in between classes and outside of university buildings. I can’t say that this necessarily bothers me, but I would certainly prefer not smelling cigarette or cigar smoke on my way into class.

    This semester I have chosen to work with Fellowship Church in South Ascension. The original Fellowship Church (www.fellowshipchurch.cc) is located in Prairieville and has a heart to reach out and help the community. Todd Blount (twitter.com/toddmblount), our primary contact at Fellowship Church, has been awesome.

    I look forward to hearing about your progress with SmokingWords. I know and love Dr. Sylvester (twitter.com/MC4090Sylvester), and I’m sure she has some awesome things for the semester.

    If you’d like, please follow me on Twitter (twitter.com/sstev23) or add me on Facebook (facebook.com/sydney.stevens1).

  4. Hey team 360Communications,
    it was very interesting to read your blog because I still remember how exciting and busy it was when we started our campaign with our client the Greater Baton Rouge Hope Academy in January.
    Starting a new campaign isn’t always easy and there are problems that can always make it difficult to serve your client but I am more than confident that you will do a great job representing your client Smoking Words.
    Unlike Bridge Communications 360Communications has the advantage that the Smoking Words campaign is already established and you don’t have to start from the very bottom.
    To read about over one thousand smoking free campuses in the USA and seven of them in Louisiana made me as a non-smoker and supporter of a smoke free campus very happy. The fact that LSU is not one of them yet is something that has to be changed which is why I love and appreciate your dedication and work for this campaign. A healthier student body is absolutely desirable and worth working for.
    I am very much looking forward to reading more interesting stuff about your awesome campaign and I am sure that we all can expect great things of 360Communications.
    Good luck with your work!!!
    Please feel free to check out our Blog at http://4005bridgecommunications.wordpress.com and also our clients website at http://www.hopeacademybr.org.

  5. You actually make it seem so easy along with your presentation however I in finding this matter to be really something that I think I might never understand.
    It sort of feels too complex and extremely broad for me.
    I’m looking ahead for your subsequent submit, I’ll attempt to get the dangle of it!

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